Cherry Blossom Festival

Cherry Blossom Festival (Hanami)

Japan's Celebration of Fleeting Beauty

The Art of Flower Viewing

The Cherry Blossom Festival, or 'Hanami' (flower viewing), is one of Japan's most iconic and beloved traditions. It is the centuries-old practice of appreciating the transient, breathtaking beauty of the 'sakura' (cherry blossoms) as they bloom across the country. Typically spanning from late March to early May, the blooming season moves northward up the Japanese archipelago, and its arrival is eagerly anticipated by everyone.

Hanami is not a formal festival with religious rituals, but a nationwide cultural event. It's a time for people to gather with friends, family, and colleagues to enjoy the outdoors, celebrate the arrival of spring, and reflect on the beauty of nature.